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C

COMPLICE

From the press

“Les services adaptés complices de la réussite des étudiants.”
Le Devoir, January 30, 2016

Commentary

Complice is an odd French word in that it usually has the negative meaning of accomplice (in a bank-robber kind of way), but has been embraced in advertising as a positive qualifier. It’s not unusual in marketing to hear a company boast about being an “accomplice in your business success.” Let’s have a look at its many positive applications.

From our archives

  • accompaniment

    Un complice savoureux des viandes cuites au barbecue

    An ideal accompaniment for barbecued meats

  • involved (to be)

    Complices sur toute la ligne, ils épaulent nos ingénieurs dans la recherche de solutions optimales.

    They’re involved every step of the way and provide support for our engineers in their search for optimal solutions.

  • be tucked in amid (to)

    Des antiquaires et des galeries d’art se font complices de cafés-terrasses et grandes tables gastronomiques.

    Antique shops and art galleries are tucked in amid outdoor cafés and gourmet restaurants.

  • big part (a)

    La cuisine que vous créez se fait complice de la vie.

    The kitchen you design will become a big part of your life.

  • buddy

    Les deux complices doivent voir ensemble tous les points du programme.

    The two buddies must go over all the program points.

  • caring

    une équipe reconnue, spécialisée, passionnée et complice

    an award-winning team of highly specialized, dedicated, and caring professionals

  • collaborator

    Complice, rigoureux et curieux, il a une vision entrepreneuriale.

    Both meticulous and curious, he is a born collaborator with an entrepreneurial vision.

  • dedicated

    une équipe complice de votre succès

    a team dedicated to your success

  • go hand in hand (to)

    Quand la qualité se fait complice du développement durable

    When quality goes hand in hand with sustainable development

  • go-to guy

    Je remercie Steven et Michel, mes deux bras droits, mes deux complices

    I’d like to thank Steven and Michel, my two right-hand men and go-to guys.

  • open

    Nous accueillerons plusieurs pionniers en arts et technologies lors d'une journée remplie de panels et d'échanges complices.

    We’ll be hosting a number of arts and technology trailblazers during a day of panels and open discussions.

  • part

    Le format x12 est idéal pour tous ceux qui adopteront ce yogourt comme complice de tous les jours

    The 12 pack will be ideal for consumers who make this yogurt a part of their daily diet.

  • partner

    L’école publique n’est plus complice des familles dans l’éducation de leurs enfants.

    Public schools are no longer seen as partners in children’s education.

  • play a role (to)

    Vous tous qui avez été nos complices dans l’action, je tiens à vous exprimer ma plus vive gratitude.

    To all of you who played a role in this project, please accept my deepest gratitude.

  • reliable

    Complice, pratique et terre-à-terre, notre revue s’est taillé une place de choix dans le cœur des femmes d’ici.

    Reliable, practical, and down-to-earth, our publication has become the resource of choice for women across the province.

  • sidekick

    Accompagnée de son fidèle complice, arrivera-t-elle à résoudre le mystère?

    She and her faithful sidekick are on the case!

  • solution

    Ils se font complices de vos moments collation

    They are your snacking solution

  • take part (to)

    Tous sont invités à devenir complices de l’ambiance festive propre à l’événement.

    All are invited to take part in the event festivities.

  • there to support (him/her/them)

    La femme doit sentir que nous sommes ses complices.

    Women should feel that we’re there to support them.

  • ticket

    Le temps de cette escapade d’amoureux, le confort douillet de votre chambre est votre meilleur complice.

    A cozy, comfortable room is just the ticket when you’re longing for a romantic getaway.

  • (in) tune with

    un événement qui se fait complice de son approche évolutive en développement durable

    an event that is in tune with its progressive approach to sustainable development

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