Localization
Localization means adjusting your text for a specific audience—language, culture, geographic area, age, social group—and it pays huge dividends.
Who do you want to talk to?
Who do you want to talk to?
Localization makes your audience feel right at home. You can actually boost engagement, optimize search engine results, and gain a competitive edge.
Build goodwill—and your business!
Quality
A big part of quality is putting people at ease. When they’re comfortable with you, they’re comfortable doing business with you.
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People notice when you pay attention to detail—and they think more highly of you and your brand.
Engagement
Engagement is the first step to a profitable business relationship. Give people more reasons to click that button or make that call.
Search engine optimization
Make it easy for people to find you—use the words they use, and they’ll beat a path to your door.
Sales
It’s all about sales. When people know you and trust you and feel good about you, they buy from you.
Lower cost
The added step of localization can actually drive down your cost per sale by making your communications more effective. Counterintuitive but true!
Localization just makes sense
Need help sorting through your requirements? We can help. We localize into some 100 languages—and we’re the world’s biggest localizer for Canadian French.
Website
“We’re rolling this website out in Europe.”
- Rework slogan for target languages
- Check all wording and adjust as needed
- Check dates/phone numbers/addresses
- Check all links to ensure they lead to pages in the right language
- Suggest approach for video content (subtitling? voiceover? local accent?)
- Switch to local currency
- Adapt personalization data to local users
Recipe book
“We’d like to sell this recipe book in North America.”
- Check that all listed ingredients are available locally
- Verify ingredient names
- Switch measurements from weight to volume
- Check spelling
Travel brochure
“We want to attract foreign tourists to our area.”
- Select languages based on target groups
- Identify biggest draws for each group
- Reword copy to stress important points
- Provide price information in target’s currency
- Remove/add cultural references as required
We save you worry, stress, time—and money
We save you worry, stress, time—and money
At TRSB, you get translations precisely targeted to your market and language group, plus added savings from smart productivity tools and project management. What a great ROI!
Outsource & save
Safe & secure
Customized data
Ensure precision in every word
Elevate your content with our expert translation technology and services.
Have a quick question? We have the answers.
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Mostly when you’re translating into another language, but also for unilingual texts. For example, copy written for an American audience may need to be localized for Canada or the UK.
More questions? Reach out directly to our sales team.
